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Father’s Day

 

 

To the ones who taught us strength, style, and self-care. Celebrating Father’s Day with BMW and Truefitt & Hill

This Father’s Day, we honoured the men who define timeless elegance and strength—with a special collaboration between BMW and Truefitt & Hill, the world’s oldest barbershop brand.

Our campaign brought together the luxury of the BMW experience and the grooming excellence of Truefitt & Hill to create a moment of refined indulgence for fathers who deserve nothing but the best. The video captures this celebration of legacy and class, showcasing not just a gift, but a gesture of appreciation wrapped in sophistication.

From the smooth drive of a BMW to the classic charm of a traditional grooming ritual, every frame echoes what Father’s Day is truly about—celebrating the enduring presence of those who lead by example.

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